Pet food makers are pushing their products to the limits of what they can manage.
Some have tried to replicate the success of McDonald’s pet foods by making it so you can buy the same variety of food at the same price every day.
But others have tried trying to do something completely different, offering the possibility of making pet food cheaper and more affordable by changing the ingredients or adding more expensive ingredients to it.
Pet food companies are using the internet to push their products down the food chain to consumers.
The most popular pet food brands on the internet are all based on food companies that have been around for years.
In this video series, Al Jazeera examines how food companies have been using social media and social media influencers to push pet food.